Agency Work

Design work from Alternatives, a New York branding and design agency — executing projects from concept to completion across consumer packaging, branding, print, advertising, event materials, signage, and multimedia for clients including American Express, American Red Cross, Colgate-Palmolive, Mattel, Old Navy, PrimaLoft, and Toyota.

AMERICAN RED CROSS | Footwear Packaging

Contributed to the development of branding system for licensed American Red Cross products.
Led design and production of shoe packaging, ensuring graphic consistency with brand identity.

PRIMALOFT | Hangtag System

Revamped color-coded, multilingual hangtag system for product line — emphasizing techy, sporty aesthetics with clean, legible design. Managed project, including client communications.

PANAMA JACK | Sun Care Line Redesign

Executed entire redesign process from ideation to production. Facilitated client and vendor communications. Estimated 40% sales increase after launch of re-designed product line.

KISS MY FACE | Hair Care Line

KISS MY FACE | Product Catalog

SIECUS | Annual Report

TOYOTA | MLK TRAVELING EXHIBIT AND MODEL

Designed main exhibit graphics and managed project, vendor coordination and client relations.

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