Agency Work

Design work from Alternatives, a New York branding and design agency — executing projects from concept to completion across consumer packaging, branding, print, advertising, event materials, signage, and multimedia for clients including American Express, American Red Cross, Colgate-Palmolive, Mattel, Old Navy, PrimaLoft, and Toyota.

PrimaLoft | Hangtag System

Revamped color-coded, multilingual hangtag system for product line — emphasizing techy, sporty aesthetics with clean, legible design. Managed project, including client communications.

Panama Jack | Sun Care Line Redesign

Executed entire redesign process from ideation to production. Facilitated client and vendor communications. Estimated 40% sales increase after launch of re-designed product line.

American Red Cross | Footwear Packaging

Contributed to the development of branding system for licensed American Red Cross products. Led design and production of shoe packaging, ensuring graphic consistency with brand identity.

Kiss My Face | Hair Care Line

Kiss My Face | Product Catalog

Toyota | MLK Traveling Exhibit

Designed main exhibit graphics and managed project, vendor coordination and client relations.

SIECUS | Annual Report

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